Pia Steidl – Art Direction

Ideation, copywriting, 360° concept, AR idea, store experience concept, Fashion, Midjourney visual creation, graphic design and layout. «bellaflora» is one of Austrias biggest and best-known retailer for plants and garden accessoires. For their sustainability campaign concept, I created a link between the brand slogan «the green number one» and the campaign headline «one with nature» a lots of Marketing ideas.