Pia Steidl – Art Direction

Ideation, visual concept, wording, slogan, graphic design. This colorful and bold teaser campaign for patients‘ safety awareness in hospital plays with german sayings and the word »Wurscht«, which means »sausage«, but also »it doesn’t matter«.

yellow »Mit allen Wassern gewaschen«, literally »washed with all waters«. Means »to know every trick in the book«.

blue »Sie glichen einander wie ein Ei dem anderen«, literally »one egg looks like the other«.