Pia Steidl – Art Direction

Ideation, 360° concept and promotion ideas, graphic design, retouch, layout. Viennas most important bakery company launches traditional Viennese products in regular supermarkets. The collages with vintage photos create the homey good-old-times feeling the typical buyer associates with the brand.

Vienna is very well known for it’s public transport, and it’s red trams are iconic. As a special promotion idea, I suggested offering free tasting samples in a traditional Viennese tram. The promoters would wear black-and-white make-up, imitating the photographs from the visuals. I also came up with the title, which – again, very Viennese – refers to the Falco song »Ganz Wien«.